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Using emojis increases interaction on Instagram by 47.7%

Posted by: sipon95 - Yesterday, 10:03 AM - Forum: Aptitude - No Replies

The use of emojis for digital communication on social media or messaging applications is common and very popular. We love them because they allow us to express our ideas, moods and feelings. Even companies do not hesitate to incorporate them (increasingly) so that the messages in their publications are better transmitted to their users.

With these circumstances, the social media analysis platform Quintly has taken the opportunity to carry out an investigation that aims to find out more about the use of emojis. In particular, how and how often they are used.

About 29 thousand Instagram profiles analyzed
Specifically, the study has taken Telegram Number Data into account 29 thousand Instagram profiles and has classified them into 6 groups based on their size and number of followers. Thus, around 5.5 million posts published in these accounts between January 1 and July 31, 2017 have been analyzed.

It should be noted that the data obtained not only allows us to better address the influence of these graphic tools, but also offers very useful clues to undecided companies about how important the use of emojis could be in their marketing strategies .

The use of emojis boosts interaction in Instagram posts by 47.7
The report reveals that users feel more comfortable when communicating on Instagram with emojis, which also contribute to raising the engagement rate of companies. Regardless of the relevance of the profiles, the research indicates that publications containing at least one emoji have received an average of 47.7% more interactions in the period analyzed.

The interaction rate of posts with or without emojis show a similar result. The interaction rate is 15% higher in posts with emojis as we can see below:

More than half of the profiles analyzed used emojis
The importance of emojis is also evident in the use that users make of them, since 56.5% of them choose to include them in their Instagram posts. In any case, the use of emojis also depends a lot on the number of followers of the accounts. For example, the cluster of those with fewer followers (profiles with between one and a thousand followers) have used them only 23% in the months analyzed, much less than in the rest of the groups.